Skip to content

ADDitional 10% off Spring Sale!

Shop now

Cart

Your cart is empty

Article: The Air Jordan 4 'Frozen Moments' Is As Pure As It Gets

The Air Jordan 4 'Frozen Moments' Is As Pure As It Gets
Air

The Air Jordan 4 'Frozen Moments' Is As Pure As It Gets

Thanks to Ben Affleck's Air, the world is even more into Michael Jordan and his storied career, and the upcoming Nike Air Jordan 4 ‘Frozen Moments’ pays homage to the very beginning.

GQ via their website said: It's hard to imagine that His Airness was, at one point, just a rookie who was deemed “too short” to play professionally. It's silly. While we love celebrating his biggest achievements, like his many NBA champions, Finals MVPs, and, of course, his two Olympic gold medals, these Air Jordans are inspired by the early ‘90s when he was just getting started – more specifically, Nike’s ‘Frozen Moment’ commercial that showcased what it was like to watch MJ play.

 

Extremely clean and simple in its design, the ‘Frozen Moments’ is painted in a ‘Light Iron Ore’ and ‘Neutral Grey’ colour palette. Working on top of a smooth leather base, the sneaker is overlaid by suede across the upper, while glossy panels wrap around the mudguard section. Like your classic AJ4, the heel badge is crafted from durable rubber. However, unlike your classic AJ4, the lacing system is accented in chrome that's very shiny, and very eye-catching, and very, very icy.

The Air Jordan 4's 35th anniversary is coming up around the corner, and to celebrate this big, big birthday, Jumpman has some pretty major releases lined up. Not only is the ‘Red Cement’ dropping later this season, the OG ‘Military Blue’ is also set to make a comeback. On top of that, rumour has it that the legendary ‘Bred’ will be returning as part of the ultra hyped ‘Reimagined’ line, which very recently launched the Air Jordan 1 High ‘Chicago’ and the Air Jordan 3 ‘White Cement.’

Releasing on August 26, the Air Jordan 4 ‘Frozen Moments’ will be available at Nike and select retailers globally for £180 a pop.

Images from gq-magazine.co.uk

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All comments are moderated before being published.

Read more

This Week's Sneaker Drops
News

This Week's Sneaker Drops

We're set for another cracking week of launches in the sneaker world, take a closer look at what's dropping this week! Nike Air Zoom Generation Court Purple Suede One of LeBron James’ most sought-a...

Read more
Return Of The Mac (Attack), Nike Mac Attack, John Mcenroe, Travis Scott
News

Return Of The Mac (Attack), Nike Mac Attack, John Mcenroe, Travis Scott

It’s official – the Nike Mac Attack is making an iconic comeback almost 40 years after its first appearance, and Nike pay homage to the person who made it all happen. None other than American tenni...

Read more