BBC News have reported that shoppers in the United States are buying up Kanye West - or Ye as he is known - shoes, with one retailer seeing a massive spike in sales since his Adidas partnership ended.
Impossible Kicks said that sales had risen by 30% in the last 12 months, whilst Adidas had said previously that they did not know what to do with the £1bn worth of shoes they have leftover.
Image via BBC News
Impossible Kicks CEO, John Mocadlo said:
"A pair of Yeezy 350 "Zebra" shoes sells for between $340 and $360 (£285 - £302) compared with around $260 four months ago.
The product they're sitting on does have a value. There's a lot of resellers who'd be very interested in getting them because there's still a lot of people who still want the product."
Image via New York Times
It has been well documented that the split between Adidas and Ye has cost the brand 534M in the last three months of 2022 with investors warned that profits could be hit by at least £444M in the 2023 financial year.
The full article can be read here.